B l o g .
Welcome to my blog, a space where creativity meets reality in the dynamic landscape of the business world. Here, I channel my passion for innovation, strategic thinking, and artistic expression into exploring the latest trends. This platform is a collection of some of my thoughts, at the same time it serves as an interactive diary where I document my journey through the ever-evolving realm of business, technology, and design.
Personalization with Principles: Ethical AI Strategies inAdvertising - A Master’s Thesis
This thesis delves into the ethical dilemmas and widening trust gap emerging between businesses and consumers in the realm of AI-driven advertising…
The Patagonia Way: A New Age for Stakeholder Management?
In late 2022, the renowned outdoor apparel brand, Patagonia, made a groundbreaking announcement that resonated across the business world…
Transforming Strategy Consulting: The Role of AI in Shaping the Future
As history has unfolded, major technological innovations have often been met with initial resistance. From the introduction of the steam engine to the advent of the internet…
Embracing the Future Responsibly: Sustainability in Technological Innovation
In the relentless march of progress, technology stands as the drumbeat to which modern society strides forward.
Beyond VUCA: Embracing the BANI World with Resilience
VUCA, standing for Volatility, Uncertainty, Complexity, and Ambiguity, has been a cornerstone in strategic planning, helping organizations to anticipate challenges and prepare for the unpredictable.
The Intersection of Creativity and Strategy in Shaping Innovation
In today's rapidly evolving business landscape, the fusion of creative design and strategic thinking has never been more crucial.